SHOP ONLINE                       SHOP ONLINE                       SHOP ONLINE                       SHOP ONLINE                       SHOP ONLINE                       SHOP ONLINE                       SHOP ONLINE                       SHOP ONLINE                       SHOP ONLINE                       SHOP ONLINE                       SHOP ONLINE                       SHOP ONLINE

pure baby wash

“I have suffered from eczema for years. I decided to try your Pure Baby Wash and Pure Baby Moisturising Cream & a remarkable thing

read more!

Shop for gorgeous natural and organic new baby clothing Click here.


Growing the green baby business …

Snapped up by swish resorts around the world, received by celebrity parents including John Travolta, Dannii Minogue, Princess Mary to Tiger Woods, Jamie Oliver to supermodels Claudia Schiffer and Kate Moss, used in select hospitals and found in leading hotels, luxury positioning is certainly something which ensures Aromababy partners premium branding, yet still with the ability to be regarded as a ‘mainstream’ brand. Testament to this is the recent expansion of Aromababy into Priceline beauty stores. This additional distribution will further secure Aromababy’s position as the leading natural & organic baby skincare brand in Australia…Read More

Catherine Cervasio is an inspiring and dedicated business woman and mother. In 1994 Catherine was pregnant and began her business ‘Aromababy’ which has now succeeded into an international business.
Read more


AROMABABY in the Top 3 BABYCARE category for 2009 ..
After only several years in the American market, USA publication “Baby and Childrens Product News” has voted Australian skincare brand….
Read more

Just back from a whirlwind visit to an invite-only baby event in the USA, organic baby skincare pioneer, Catherine Cervasio-Arfi, shared her world-class products with a host of famous faces including LA based Kiwi model, the gorgeous Kylie Bax, 90210’s Tori Spelling and soon-to-be dad Jason Priestly. Other visitors included glamour girls Rena Sofer of Melrose Place fame and Ashley Jones (AKA The Bold & The Beautiful’s Bridget Forrester) who simply adored the luscious treats on offer from AROMABABY® and sister-brand Pure Spa Baby®.

Catherine also recently had the pleasure of being invited to an exclusive event in the USA where two of her luxury, organic-rich skincare brands had been handpicked to be given to the who’s who of Hollywood. Fellow guests included the very dreamy George Clooney, funny-man Robin Williams and the too-handsome-for-words Leonardo DeCaprio. Another notable recipient of Catherine’s luxury baby, mum and men’s skincare products included mega-star TOM CRUISE. Tom and Katie received a huge box of AROMABABY organic goodies, as well as organic creams and lotions from sister-brand Pure Spa. “It’s a hard job”, says Catherine, “but somebody has to do it ….”


PRESS ALERT 4-1-05….
read more

Melbourne-based natural baby brand Aromababy, has been included in the prestigious UK Journal of Midwifery as a reference source this month…read more

Aromababy Hits Paris…..
What’s the secret to the success of this Melbourne Mum’s global business…click here to download the press release and read more…………

The Quiet Achiever May 2003
Australia’s first, and one of the world’s ONLY upmarket concepts for “all things baby”.