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For the past decade our business and Founder have enjoyed much media attention based on both insight and innovation in product design, appeal and performance, marketing strategies, business growth and more. We have received numerous award nominations, had several appearances on National television, inclusions in leading fashion publications Vogue, Marie Claire, Elle and coverage in business and consumer magazines around the world. For your enjoyment, we have selected only a handful of articles, interviews and items of interest we trust you will enjoy…

Thankyou for taking the time to visit our Media Corner.

*For images, editorial contributions, interviews and other media enquiries, please email info@aromababy.com


9Honey, July 2017



Special Report – China
Catherine Cervasio interview November 2016
The Weekly Review 3 Oct. 2016

Why Aromababy founder Catherine Cervasio loves Kew

A sought-after mentor to younger women in business, Catherine Cervasio founded baby skincare brand Aromababy in 1994. Today the brand is recognised …

Essential Ingredient

Spotlight, Latte Magazine. Catherine Cervasio, Founder, AROMABABY Natural Skincare


SmartCompany.com.au 22 Mar. 2016

Australian organic skincare pioneer Aromababy on what it takes to crack the Chinese market

One of Australia’s pioneering organic skincare companies has cracked the Chinese market – but it wasn’t an overnight success.

The Age May 2015
Catherine Cervasio

Australian Gift Guide Magazine 2015
Aromababy – Wholesaler Profile

Sydney Morning Herald 26 Jul. 2014

What’s Aussie Post doing with Alibaba?

Aromababy, natural and organic baby skincare products, made its first foray into Asia two decades ago, exporting to South Korea. It’s only more …

Sydney Morning Herald9 Jul. 2014

Is Japan the new China? Catherine Cervasio from Aromababy is targeting the Japanese market. “In the 1950s it was Japan that provided Australia with a beachhead …

Women in Global Business 2014
AROMABABY – Catherine Cervasio – Case Study

Pharmacy Daily 2014
Baby Bathing Tips

Huggies Australia 2014
Catherine Cervasio – Skincare Expert

femail.com.au 2014
Catherine Cervasio is an inspiring and dedicated business woman and mother.

Samara Magazine 2013
Mother Nature – Catherine Cervasio

Mums in Business Magazine 2013
Catherine Cervasio – International Business Superstar

The Birth of Aromababy
The Birth of Aromababy

Motivating Mum 2012
Social Media Tips – Catherine Cervasio

Little One Baby 2012
Luxurious, Natural Baby Wipes

Mother and Baby Magazine 2012
Barrier Balm – Products we Love

Family Australia Magazine 2012
Business Profile – Catherine Cervasio

Nurture Magazine 2011
Going Natural Pays Off

Royal Children’s Hospital Foundation Annual Report 2011
Catherine Cervasio – A Celebration of Life and Love

New Idea 2011
A-listers go Organic

The Australian 2011
Saving Young Skin Pays Off

Naturally Yours 2011
Mum to Mum

Studio Bambini 2011
Fashion Favourites

The Good Oil 2011
Giftrap Magazine

Herald Sun 2011
Experts say Collagen-based Lotions a Waste of Money

My Child Magazine 2011
John Travolta Loves his Aromababy

Cosmopolitan Pregnancy Spring 2010

Royal Children’s Hospital Foundation Annual Report 2010
A Celebration of Life and Love

Herald Sun Eczema Sept 2010
Childhood Eczema Warning

Herald Sun September 26th 2010
Baby Steps – Baby Skin Care

Herald Sun September 18th 2010
Snaparazzi – Celebration of Life Gala Ball

Leader Newspaper September 8th 2010
Have a ball and support hospital

Herald Sun September 1st 2010
Father’s get Second Best

Herald Sun July 5th 2009
Your Pets – in the Swim

Herald Sun June 21st 2009
Confidential – Aromababy Organic Playwear Launch

Baby & Children’s Product News Awards 2009

City of Whittlesea 2008
Going Global

Aromababy wins 2nd prize in prestigious, USA awards

The Age November 5 2006
Baby, what a woman!

Australian Financial Review April 2006
“Face of a Nation”

Australian Financial Review 2006
“Baby Lotions & Potions”

Sunday Mail (Body & Soul) March 2006
“Rub it in”

Cosmopolitan Pregnancy 2006
“Bath Time”

Herald Sun August 4 2006
“Catherine the great positivist”

Shopping For Baby 2005
“Baby Lotions & Potions”

Natural Health & Beauty Spring 2005
“Smooth as a Baby’s Bottom”

Practical Parenting August 2005
“It’s Only Natural”

Australian Organic Journal Winter 2005
“Not so Natural Babycare”

New Weekly August 15 2005
“Sarah Jessica Parker’s nanny picks up fab Aussie brand Aromababy in LA”

The Straits Times July 27 2005
“Pure Way to Better Skin”

Little Bitz Magazine May 2005
“Flying with Baby”

The Age April 19 2005
“Poetry in Lotion”

Mother & Baby Magazine October 2004
“Soothing Baby”

My Business Awards September 2004

The Pakenham Gazette August 5 2004

Diamond Valley Leader July 2004
“Yarrambat Base of Inspiration”

Herald Sun July 21 2004

“Natural Skincare”

Toorak Advisor July 2004
“The Benefits of Baby Massage”

The Age May 8 2004
“Curse of the Yummy Mummies”

Herald Sun February 25 2004
“Asia gets the massage”

Phuket Gazette Thailand February 2004

Herald Sun September 23rd 2003
“Call for honest labelling”

Better Business Magazine September 2003
“Export Help – A business that does it right”

BRW July 24-30th 2003
“Missing in Action” (cover story)
The “White Hot” Generation of Business Builders

The Australian June 10 2003
“Sisters are doing it for our exports”

Trademark Issue 41 June 2003
“A woman, a baby and big business”
The female creator of Australia’s first therapeutic-grade, natural skincare collection for babies is now reaping millions of dollars and has cracked one of the most lucrative yet difficult markets in the world, Korea. Read more.

Sunday Herald Sun May 25 2003
“Give baby the best start”

Herald Sun May 10 2003
“Mothers of invention”

ANZ In Business Magazine September 2002
“Bringing up baby on the world market”

Pregnancy & Birth Magazine June/July 2002
“Working Woman”

The Nappy Bag Book 2002
“Parent profile”

Sunday Herald Sun August 12 2001
“Good oil on babies”

Family Circle August 2001
Interview with Catherine Cervasio-Arfi 2 pages.

The Age June 2001
“Business is booming for mother who learnt to juggle”

Vogue Australia Fashion January 1999
“Baby love”

Marie Claire August 1998
Beauty Update

Baby Planner 1998
“Baby at work”

Moreland Sentinel February 16 1998

The Herald Sun, October 20 1996
“Pamper baby naturally”


for Mum

There’s always a reason to spoil MUM.

Choose from a selection of our best-sellers for mothers and mums-to-be, including award-winning organic Stretched to the Limit oil and we’ll add in FREE a travel size spa product*


**While stocks last, one per family/order, Australian shipping only.