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pure baby wash

“I have suffered from eczema for years. I decided to try your Pure Baby Wash and Pure Baby Moisturising Cream & a remarkable thing
happened…”

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About Us

AROMABABY Natural Skincare was created by Melbourne mother Catherine Cervasio in1994 as the first brand to combine the use of natural and organic ingredients with neonatal research.

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Catherine Cervasio with sons Beau 23, the reason behind the brand, and Jacob-Thomas 17, a constant source of inspiration.

Born of a desire to provide natural and organic baby skin care for her newborn over two decades ago, Catherine developed the first core AROMABABY® products which would go on to set the standard for many baby skincare products world-wide and most importantly, those in the natural, organic-rich category.

A leader in her field and having been involved in the product development of body care for several leading Australian retailers prior to the launch of AROMABABY®, Catherine personally handpicked pure, natural and organic ingredients for their therapeutic properties and included them in specific percentages for their efficacy, enhancing the benefits of these unique products beyond others.

Catherine holds a diploma in Aromatherapy and massage, has trained as an Infant Massage Instructor. She has now been working in the area of product development of skin care for over twenty-five years with the past twenty-three of those at the helm of her own enterprise. Despite the arrival of numerous ‘natural’ brands worldwide, AROMABABY® to this day remains in a class all its own.

Catherine, a mother of 2 boys, has enjoyed a keen and active interest in health and natural therapies since her teenage years. She is the author of numerous published articles on baby care and related topics in Asia, USA, UK and Australia. She is a regular contributor to a number of both professional and consumer publications. She is a respected speaker on the topic of natural baby care, baby massage and the power of touch. She has presented her work at various midwifery conferences and health professional conferences in Hong Kong, Singapore, UAE and China.

Catherine’s business recently won the ABPA Award for Brand Experience, the CIBE Award for Most Popular Natural Product and the HKABA Award for Export Excellence. She has been nominated for numerous awards in both Australia and overseas including My Business Awards, Micro Business Awards and the Gift Awards. She has received many nominations for the Telstra Business Women’s Awards over recent years, received a Highly Commended (Export) and received a Highly Commended status in past Australian Achiever Awards. AROMABABY® achieved a Highly Commended Award in the Export Entrepreneur of the Year division of the My Business Awards recently and has won various My Child, Iparenting Media and Baby Maternity Awards in Australia and USA for several products. “Being nominated is an absolute honour” says Catherine.

Whilst ‘organic’ and ‘natural’ have become the latest buzz words in the skincare industry, Aromababy was developed more than 20 years ago, well ahead of its time. “Not much has changed for us” Catherine says. “We have always used organic ingredients although two decades ago it was difficult to source certified organic ingredients. We opted for agreements with suppliers that ensured our natural oils and other ingredients were grown without pesticides and herbicides. These days more farmers are having their crops Certified Organic to meet the growing demands, which ensures their raw materials are more readily available to manufacturers like us” she says.

Some of the Aromababy products have been used with much success in a number of select hospitals and/or mother and baby facilities in Australia, New Zealand, Dubai and parts of Asia. Visit our Hospitals page to read more. Aromababy was also included as a reference source in the prestigious Journal of Midwifery, UK and recently in the Midwives Journal UK. At Aromababy we are aware of the need to minimise the world’s waste and we therefore aim to avoid the use of senseless packaging. We use Australian-made, recyclable and/or recycled materials (including PET and glass for our skincare) wherever possible and encourage our customers to reuse and recycle. The end result is a range of pure products that are kind to the skin as well as to our environment.

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AROMABABY SKINCARE

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AROMABABY WINS PRESTGIOUS EXPORT AWARD

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